ABOUT US

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Founded in 2003 EC by the visionary Ethiopian entrepreneur Mr. Tenkir, our company began as a humble effort to survive. Coming from a family with very limited means, Mr. Tenkir started selling shoes and clothes on the streets to support his loved ones. What began as a small hustle soon grew into a passion—and then into a purpose.

Through hard work, resilience, and an unshakable belief in better days, Mr. Tenkir transformed his small business into a thriving shoe manufacturing company that now provides job opportunities to thousands across Ethiopia. His journey is a true testament to what ambition and determination can achieve.

Today, Mr. Tenkir, joined by his son, is determined to take the company to new heights by expanding into international markets and showcasing Ethiopian craftsmanship to the world.